3. What Kind Of Content / Keywords Are To Be Used 3.运用何种类型的内容或者关键词
Your website designer needs to thoroughly understand the nature of your products and services and the things that potential customers will type into search engines to find them. I have had a few clients that have asked me why their products and services aren't listed in Google. One example that stands out in my mind is a lady that asked me why a search for 'coloured concrete' didn't display her site in the results. After I explained that she actually needed to tell search engines on the website that the company sold 'colored concrete' I built a search engine targeted webpage, which was listed in the search results.
Please try and bear in mind that web designers although they are trained to ask intelligent questions, they are not mind readers and know a lot less about your industry and your business than you do. The best thing you can do is to provide as much information and detail up front so that the designer organise your website in the best way possible.
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