So you've decided you want so have a website designed for your company. You've had a brainstorming meeting with your staff and are starting to think about what you consider to be the important aspects of the site; what colours to use, where you want your pictures to appear and whether or not your web designer should make your logo spin from right to left or from left to right. Stop! There are far more important considerations that need to be made and this article will tell you the main things that cannot be overlooked by a website designer if their intention is to build a successful business website that will deliver a return on your investment.
如果你决定聘请网站设计者为公司设计网站，你可能要召开员工大会讨论各种问题，并且还要考虑网站主要内容、网站颜色、图片位置，以及确定网站的logo是否应该旋转，如果旋转，是从左向右还是从右向左旋等等一些问题，总之，要考虑的实在太多了。如果想让自己的投资付出有回报，下面这几个问题必须要考虑。 1. The Goal of the Website 1.网站的目标
The goal of the website needs to be carved in stone; well I suppose just writing it down would suffice! What do you want to achieve by having the website designed? This could be something as simple as publishing contact details on the internet. It could be something a lot more specific such as:
网站的目标应该刻在石头上，不过，写下来就完全可以了。构建网站要达到一个什么目的呢？就像在网上发布联系信息一样简单。目标一定要具体，例如： To have 500 users sign up to your newsletter in the first year. To sell £10000 worth of products over the internet in your first year. To achieve 10 sales enquiries per day through the website.
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